Kenny Sheff
President

Kenny Sheff is the founder and serves as President of V.I.P. Cleaners. Sheff, a hands-on executive, is responsible for cultivating the relationships for franchisees as well as the V.I.P. Cleaners' customers.

Sheff is the ONLY professional dry cleaner to launch a dry cleaning route franchise. His interest in the field started out almost by accident. When announcing to his friends that he had an errand to run to the dry cleaners, they asked if he could drop theirs off too. This pattern kept repeating and Sheff figured a service business could be born.

After learning the dry cleaner he was using was for sale, he purchased the business and learned the industry from the ground up. Sheff doubled the revenue of his store and soon purchased and opened additional stores, expanding to 15 employees. Sheff is literally hands-on. He is adept at getting out that nasty stain as well as developing business strategy with his franchisees - all with equal passion.

Sheff's reputation grew. He was dry cleaning for Broadway, hotels, retail, wholesale and other businesses and even had the distinct pleasure of dry cleaning NBA great Michael Jordan's suit.

In 2004, Sheff launched the V.I.P. Cleaners franchise. He recognized that service businesses, especially those that facilitated lifestyles were growing and door-to-door pick-up and delivery dry cleaning was an untapped, but much needed market.

Within 1 year, the franchise has grown to 22 (and counting) franchises in four states in a calculated expansion.

Prior to his career in dry cleaning, Sheff spent several years in marketing for a prominent cheese distributorship.

Kenny is a graduate of the NCA New York school of dry cleaning. He holds a B.A degree in Psychology from Yeshiva University.
 

Charlie Weisinger
Executive Vice President

Charlie Weisinger is a co-founder and holds the position of Executive Vice President of V.I.P. Cleaners franchise. Weisinger is responsible for the day-to-day marketing to deliver brand visibility on the corporate and local levels. He is also in charge of the operations relating to publicity, advertising, direct mail and company positioning.

A seasoned veteran of the advertising profession, Weisinger works closely with Sheff on determining marketing strategies, selecting viable regions for franchising and crafting corporate messaging and positioning through research and competitive intelligence.

Weisinger is spearheading the local advertising and direct marketing efforts for the franchisees in their various markets and serves as the "Go-To" for anything related to the corporate image.

Before joining V.I.P. Cleaners, Weisinger held senior posts at several prominent advertising agencies and media research firms including Martin, Walsh, McKay & Taylor, Zenith Media, Competitive Media Reporting, Bernard Hodes Advertising, Young & Rubicam and Backer Spielvogel Bates.

He holds a B.A degree in English from Yeshiva University.