Charlie Weisinger
Executive Vice President

Charlie Weisinger is a co-founder and holds the position of Executive Vice President of V.I.P. Cleaners franchise. Weisinger is responsible for the day-to-day marketing to deliver brand visibility on the corporate and local levels. He is also in charge of the operations relating to publicity, advertising, direct mail and company positioning.

A seasoned veteran of the advertising profession, Weisinger works closely with Sheff on determining marketing strategies, selecting viable regions for franchising and crafting corporate messaging and positioning through research and competitive intelligence.

Weisinger is spearheading the local advertising and direct marketing efforts for the franchisees in their various markets and serves as the "Go-To" for anything related to the corporate image.

Before joining V.I.P. Cleaners, Weisinger held senior posts at several prominent advertising agencies and media research firms including Martin, Walsh, McKay & Taylor, Zenith Media, Competitive Media Reporting, Bernard Hodes Advertising, Young & Rubicam and Backer Spielvogel Bates.

He holds a B.A degree in English from Yeshiva University.